New look Homebase Design Centres

So we travelled to Waltham Cross today to see our Bertie armchairs in their new home of Homebase, Waltham Cross.

Upon arrival we found that Homebase isn't actually Homebase.  A new store has evolved called Homebase Design Centre.  We actually drove past as we didn't recognise the store as a Homebase.

Homebase Design Centre, Worcester

Homebase Design Centre's have a nice new dark look and includes top brand names like Laura Ashley, Habitat, Sharps Bedroom and Home Office furniture and a really nice cafe.  They also have all the usual things you would expect from Homebase including DIY zone and a large garden centre.

Researching the Home Retail Group's website we found a little more about the new Homebase Design Centres explaining one that has opened in Worcester

'The new-look store on Elgar Retail Park, off Blackpole Road has a Decorating Ideas & Advice Centre, offering touch screen technology to help customers to transform the look of rooms in their homes. A free interior design service is also available, where City & Guilds trained decorating consultants can help them create personalised mood boards using real swatches of flooring, tiling, wallpaper and paint materials. After spending some time in the decorating centre and browsing products, customers can extend their stay in store by reflecting on ideas for their home in our brand new café.'http://www.homeretailgroup.com/news-and-media/news.aspx?smlbus=1520&article=5526#sthash.fHqOEM6p.dpuf

  

Our Bertie armchairs were situated in the Decoration & Ideas centres and looked very much at home.  The Bertie's have been made especially for Homebase with Sunbury Design Nappa Gum & Bijou fabrics.

To find out more about our work with Homebase Design Centres see our portfolio page on our website. - http://www.defrae.com/portfolio/homebase/ 

We thought the new stores were a real change and actually made for more of a Centre than a retail park store.  We had a little play on the touch screens and found them very responsive and gave us some ideas for our own house.  Of course the experience was heightened sitting in comfort on the Bertie armchairs.

We are delighted to see our furniture in these stores, if you have one near you then we do suggest you get down to have a browse around, you will be surprised.

Day 3 - Milan Furniture Fair - Pastels, Pastels and Spring colours

Walking through the Milan furniture fair you can't help feeling that spring is in the air.  The colours surround you of pinks, yellows, greens, oranges and blues take you somewhere far away from the grey skies and rain that the UK's weather can bring.

Candy Table

Candy Table & Candy Mini Table

Heavenly, Costa, Riva & Bora range of chairs COMING SOON

Heavenly, Costa, Riva & Bora range of chairs. COMING SOON

Doll, Aloe & Blazer 

Oxford & Tower side and armchairs

Louvre family of seats

Duke armchairs

Mod Table bases stained to any RAL colour

Glossy & Tip Tap armchairs

Harlequin, Yelly & Tumbler

Tumbler

Yelly side chairs

Gerla side chairs

Century side chairs

Rio side chairs & table bases

Milly side chairs

Guapa armchairs

Net side chairs

Loop side chairs

Churos seating

Gamera side chairs

Jo Jo armchairs

Snow for children

Gotham Wood

All products seen are available from http://defrae.com and will be added to our website in the coming weeks. If you have seen anything that you would like further information on then please do not hesitate to contact us on +44 (0)208 504 0254 (M-F 0900 - 1730) or email us at sales@defrae.com

about us

DeFrae Contract Furniture Limited is a London based specialist furniture supplier to restaurants, clubs, bars, hotels, offices, cafés and coffee shops. Offering the UK leisure industry, inspirational, design-led contract furniture to suit all environments and budgets.

Saloni Del Mobile 2014 - Day 2 our furniture adventure continues....

After a full day yesterday we ventured into the next hall to see some of our suppliers and friends.

Before meeting up with some of our lovely clients we spotted these lovely variety of stained side classic chairs combining the on trend bentwood look with this season funky RAL colours of your choice.

The Blaze is produced in ash wood and features spindles that are shaped in the rear and clean cut to the front.  In addition to this classic version, this distinctive shape is available in a number of variations including natural, lacquered and partially lacquered wood finishes.

Not only does this chair look great, its very comfortable too.

Blaze

Blaze & Fold table

The matching toned Fold table shown is available in oak or solid ash and can be stained to match the Blaze chair RAL colours.

Blaze

To the left of the Blaze chairs are the Cosse coffee tables which is produced in beech and available in a range of stylish colours.

Across the hall we were delighted to see the luxurious Cocoa range which is available in a choice of fabrics with a matching side and armchair.

Cocoa

Delphy 

The Delphy really oozes style and comfort.  A subtle design difference with fully upholstered arms or keep it simple with a wooden arm rest.  These designs are just perfect for hotel bedrooms, receptions, lounges or fine dining. Also available is a matching side chair.

Elen range of chairs

The Elen is a range of chairs that can be upholstered in a variety of colours with options two tone fabrics in this seasons colours or upholstered in COM (customers own material).  

Some other lovely chairs include the Kelava range of side and armchairs and the brightly upholstered Ambra armchair.

Elen

Ambra

Kelava

As well as the pastel shades and striking colours, classic bentwood styles and back with a bang.  Milan showcased many classic styles. We just loved this show-piece selection.

Classic bentwood styles

Kyle

The Kyle has a natural twist on wooden classic side chair.  A must for coffee shops, bars and restaurants alike.

The Bertie armchair is a low tub seat which can be upholstered in COM.  Delightfully comfortable.  After a long day, we didn't want to get up.

Bertie armchair

Don't forget to come back to the blog tomorrow for a look around the rest of the show with us.

All products seen are available from http://defrae.com and will be added to our website in the coming weeks. If you have seen anything that you would like further information on then please do not hesitate to contact us on +44 (0)208 504 0254 (M-F 0900 - 1730) or email us at sales@defrae.com

about us

DeFrae Contract Furniture Limited is a London based specialist furniture supplier to restaurants, clubs, bars, hotels, offices, cafés and coffee shops. Offering the UK leisure industry, inspirational, design-led contract furniture to suit all environments and budgets.